# A property document portal

> Set strategy with the CEOs to turn an internal document cost into a product. When strategy shifted, re-scoped and still shipped; it grew into one of NSW’s leading document providers.

- Organisation: Buildcert (Digitise)
- Years: 2021 – 2025
- Role: Innovation Lead · Oct 2021 – Feb 2025
- Visit Fynd: https://www.fynd.info

## At a glance

- **300 → 400**: staff as the business grew during my time
- **5+**: document types: titles, DAs, strata, flood reports, sewer diagrams
- **NSW**: one of the state’s leading property document providers

## The problem

Buildcert, and its technical arm Digitise, sourced property documents for their own work. It was a cost the business carried every day, at a time when it was growing fast, from about 300 to 400 staff.

## What I did

I set business strategy alongside the CEOs of both companies to turn that cost into a product, covering the technology, innovation and creative sides of the work as their first creative hire.

The first plan was a full property intelligence platform. When the company’s strategy shifted, I re-scoped to the part that could stand on its own: a portal for property documents, from titles and development applications to strata records, flood reports and sewer diagrams. Then we shipped it.

## The result

The portal grew into one of NSW’s leading property document providers, turning an internal cost into a product the market pays for.

## What it taught me

Scope to what ships. A smaller product that exists beats a bigger one that doesn’t.

Canonical page: https://jakespillane.com/work/buildcert-document-portal